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Book Summary of ‘The Magic Of Thinking BIG’ by Dr. David J. Schwartz

Believe you can succeed and you will

There exists a difference between positive thinking and wishful thinking. The belief “I’m positive I can” attitude generates the power, skills and energy needed to do so. The how to do it always comes to the person who believes he can do it. Belief triggers the power to do so. Belief in success is the one basic, absolutely essential ingredient of successful people. “Okay, I’ll give it a try but I don’t think it will work out” attitude produces failures. Those who harbor second-best behavior attitude are invariably second-best doers. One should adjust one’s thermostat forward and launch their success offensive with honest, sincere belief that they can succeed. Believe big and grow big. Harness the power of belief. Production is your thought factory is under the charge of two foremen – Mr. Triumph and Mr. Defeat. The only wise thing to do is fire Mr. Defeat. Believe in yourself, believe you can succeed. Let the master thought, “I will succeed” dominate your thinking process. Successful people are just ordinary folks who have developed belief in themselves and what they do. People reach high ranks in their professions by conscientiously and continuously pursuing a plan for self-development and growth. Most people are not trained observers. One should train oneself to observe, to develop deep insight into human action. Ones objective should be to make successful action habitual.

Cure yourself of Excusitis, the failure disease

Excusitis is a mind-defeaning though disease suffered by unsuccessful people. Persons with mediocre accomplishments are quick to explain why they haven’t , why they don’t, why they can’t and why they aren’t. Thoughts, positive or negative, grow stronger when fertilized with constant repetition. Millions of people suffer from health Excusitis – But my health isn’t good. The right attitude and one arm will beat wrong attitude and two arms everytime. Talking about bad health is like putting fertilizer on weeds. One may get a little sympathy but does not get respect and loyalty by being a chronic complainer. The thinking that guides your intelligence is much more important than how much intelligence you may have. With a positive, optimistic and cooperative attitude, a person with IQ of 100 will earn more money, win more respect and achieve more success than a negative, pessimistic, uncooperative individual with an IQ of 120. Stickability is 95 percent of ability. A human engineer is one who is 100 percent positive, who can inspire others when felt low, is enthusiastic and generates enthusiasm. One who understands people and because he understands what makes people tick, he likes them. Knowledge is power when you use it constructively. The ability to get information is more important than using the mind as a garage for facts. An ‘idea man’ can make money but a ‘fact man’ cannot make much because the ability to think is of much greater value than the ability to memorize facts. Manage your brains instead of worrying about how much IQ you’ve got. Attitude is more important than intelligence.

How old one is does not matter but what matters is one’s attitude toward age which makes it a blessing or a barricade. Beating down fears of age limitations adds years to your successful life. Old age is a failure disease and defeat it by refusing to let it hold you back. Leaders in all fields soon find they are younger than many people they supervise. Demonstrate that you have ability and positive attitude and your youthfulness will be considered as advantage. Invest future time in doing what you really want to do. Start what you want to do right now believing that your best years are ahead. In order to rise to top, you need superior attitude and a good sense in applied hard work. Mr. Success learns and profits from setbacks but Mr. Mediocre loses and fails to learn. Focus on developing qualities that will make you a winner.

Build Confidence and Destroy Fear

Fear is success enemy number one. Fear – uncertainty, lack of confidence explains why we still have economic recessions. Fear of all kinds and sizes is a form of psychological infection. Action cures fear. We face tough problems; we stay mired in the mud until we take action. Hope is a start. But, hope needs action to win victories. No one does anything worthwhile for which he is not criticized. Hesitation only enlarges, magnifies the fear. Take action promptly. Be decisive.

Deposit only positive thoughts in your memory bank. Successful people specialize in putting positive thoughts into their memory bank. Negative thoughts produce needless wear and tear on your mental motor. They create worry, frustration and feelings of inferiority. They put you beside the road while others drive ahead.

Withdraw only positive thoughts from your memory bank. Any negative thought, if fertilized with repeated recall, can develop into a real mind monster, breaking down confidence and paving the way to serious psychological difficulties. What a person sees in the picture is a clue to his personality. Don’t build mental monsters. Refuse to withdraw the unpleasant thoughts from your memory bank. When you remember situations of any kind, concentrate on the good part of the experience; forget the bad. Burry it. If you find yourself thinking about the negative side, turn your mind off completely.

Many criminals are captured not because any clues point to them but because they act guilty and self-conscious. Their guilt feeling puts them on the suspect list. Doing what’s right keeps your conscience satisfied and this builds self-confidence. Psychologists tell us we can change our attitudes by changing our physical actions.

Be a front seater as sitting up front builds confidence. Walk 25 percent faster as psychologists tell us that you can actually change your attitudes by changing your posture and speed of movement. Watch and you discover that body action is the result of mind action. Practice speaking up as it’s a confidence building vitamin. Try to be the icebreaker, the first one in with a comment. Smile is an excellent medicine for confidence deficiency. A big smile beats fear, rolls away worry, defeats despondency.

How to Think Big

Where success is concerned, people are not measured in inches or pounds or college degrees, of family background; they are measured by the size of their thinking. Greatest human weakness is self-deprecation – that is , selling oneself short. Fit your thinking to your true size. Think as big as you really are ! Never, never, never sell yourself short! The important measure of a person’s vocabulary is not the size or the number of words he uses. Rather, the thing that counts, the only thing that counts about one’s vocabulary is the effect his words and phrases have on his own and others’ thinking.

Big thinkers are specialists in creating positive, forward-looking, optimistic pictures in their own minds and in the minds of others. To think big, we must use words and phrases that produce big, positive mental images. Use big, positive, cheerful words and phrases to describe how you feel and to describe other people. Become known as a person who always feels great. It wins friends. Promise victory and watch eyes light up. Promise victory and win support. Build castles, don’t dig graves! Look at things not as they are, but as they can be. Visualization adds value to everything. A big thinker always visualizes what can be done in the future. He isn’t stuck with the present. It’s repeat business that makes the profit.

It isn’t what one has that’s important. Rather, its how much one is planning to get that counts. As you move higher and higher in the world of success, more and more of your job becomes “people development”. What can I do to help them to become more effective? Remember, to bring out the best in a person, you must first visualize his best. The fellow who shrugs off a problem outside his own department with the comment “well, that’s no concern of mine, let them worry with it” hasn’t got the attitude it takes for top leadership. The real test of a speaker is not doing he stand straight or did he make any mistakes in grammar, but rather did the audience get the points he wanted to put across.

Little things, petty thinking, causes arguments. So, to eliminate quarrels, eliminate petty thinking. When you feel like taking negative action, ask yourself, “Is it really important?” Small thinking about unimportant things can hurt you. Think big, and none of these little things can hold you back. In selling, the big objective is winning sales, not arguments. In marriage, the big objective is peace, happiness, tranquility – not winning quarrels or saying, ‘I could have told you so’. Its much better to lose a battle and win the war than to win a battle and lose the war. At least 90 percent quarrels and feuds would never take place of we just faced troublesome situations with ‘Is this really important?’ Don’t fall into the triviality trap but concentrate on important things.

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