Book Summary of ‘The Magic Of Thinking BIG’ by Dr. David J. Schwartz

Believe you can succeed and you will

There exists a difference between positive thinking and wishful thinking. The belief “I’m positive I can” attitude generates the power, skills and energy needed to do so. The how to do it always comes to the person who believes he can do it. Belief triggers the power to do so. Belief in success is the one basic, absolutely essential ingredient of successful people. “Okay, I’ll give it a try but I don’t think it will work out” attitude produces failures. Those who harbor second-best behavior attitude are invariably second-best doers. One should adjust one’s thermostat forward and launch their success offensive with honest, sincere belief that they can succeed. Believe big and grow big. Harness the power of belief. Production is your thought factory is under the charge of two foremen – Mr. Triumph and Mr. Defeat. The only wise thing to do is fire Mr. Defeat. Believe in yourself, believe you can succeed. Let the master thought, “I will succeed” dominate your thinking process. Successful people are just ordinary folks who have developed belief in themselves and what they do. People reach high ranks in their professions by conscientiously and continuously pursuing a plan for self-development and growth. Most people are not trained observers. One should train oneself to observe, to develop deep insight into human action. Ones objective should be to make successful action habitual.

Cure yourself of Excusitis, the failure disease

Excusitis is a mind-defeaning though disease suffered by unsuccessful people. Persons with mediocre accomplishments are quick to explain why they haven’t , why they don’t, why they can’t and why they aren’t. Thoughts, positive or negative, grow stronger when fertilized with constant repetition. Millions of people suffer from health Excusitis – But my health isn’t good. The right attitude and one arm will beat wrong attitude and two arms everytime. Talking about bad health is like putting fertilizer on weeds. One may get a little sympathy but does not get respect and loyalty by being a chronic complainer. The thinking that guides your intelligence is much more important than how much intelligence you may have. With a positive, optimistic and cooperative attitude, a person with IQ of 100 will earn more money, win more respect and achieve more success than a negative, pessimistic, uncooperative individual with an IQ of 120. Stickability is 95 percent of ability. A human engineer is one who is 100 percent positive, who can inspire others when felt low, is enthusiastic and generates enthusiasm. One who understands people and because he understands what makes people tick, he likes them. Knowledge is power when you use it constructively. The ability to get information is more important than using the mind as a garage for facts. An ‘idea man’ can make money but a ‘fact man’ cannot make much because the ability to think is of much greater value than the ability to memorize facts. Manage your brains instead of worrying about how much IQ you’ve got. Attitude is more important than intelligence.

How old one is does not matter but what matters is one’s attitude toward age which makes it a blessing or a barricade. Beating down fears of age limitations adds years to your successful life. Old age is a failure disease and defeat it by refusing to let it hold you back. Leaders in all fields soon find they are younger than many people they supervise. Demonstrate that you have ability and positive attitude and your youthfulness will be considered as advantage. Invest future time in doing what you really want to do. Start what you want to do right now believing that your best years are ahead. In order to rise to top, you need superior attitude and a good sense in applied hard work. Mr. Success learns and profits from setbacks but Mr. Mediocre loses and fails to learn. Focus on developing qualities that will make you a winner.

Build Confidence and Destroy Fear

Fear is success enemy number one. Fear – uncertainty, lack of confidence explains why we still have economic recessions. Fear of all kinds and sizes is a form of psychological infection. Action cures fear. We face tough problems; we stay mired in the mud until we take action. Hope is a start. But, hope needs action to win victories. No one does anything worthwhile for which he is not criticized. Hesitation only enlarges, magnifies the fear. Take action promptly. Be decisive.

Deposit only positive thoughts in your memory bank. Successful people specialize in putting positive thoughts into their memory bank. Negative thoughts produce needless wear and tear on your mental motor. They create worry, frustration and feelings of inferiority. They put you beside the road while others drive ahead.

Withdraw only positive thoughts from your memory bank. Any negative thought, if fertilized with repeated recall, can develop into a real mind monster, breaking down confidence and paving the way to serious psychological difficulties. What a person sees in the picture is a clue to his personality. Don’t build mental monsters. Refuse to withdraw the unpleasant thoughts from your memory bank. When you remember situations of any kind, concentrate on the good part of the experience; forget the bad. Burry it. If you find yourself thinking about the negative side, turn your mind off completely.

Many criminals are captured not because any clues point to them but because they act guilty and self-conscious. Their guilt feeling puts them on the suspect list. Doing what’s right keeps your conscience satisfied and this builds self-confidence. Psychologists tell us we can change our attitudes by changing our physical actions.

Be a front seater as sitting up front builds confidence. Walk 25 percent faster as psychologists tell us that you can actually change your attitudes by changing your posture and speed of movement. Watch and you discover that body action is the result of mind action. Practice speaking up as it’s a confidence building vitamin. Try to be the icebreaker, the first one in with a comment. Smile is an excellent medicine for confidence deficiency. A big smile beats fear, rolls away worry, defeats despondency.

How to Think Big

Where success is concerned, people are not measured in inches or pounds or college degrees, of family background; they are measured by the size of their thinking. Greatest human weakness is self-deprecation – that is , selling oneself short. Fit your thinking to your true size. Think as big as you really are ! Never, never, never sell yourself short! The important measure of a person’s vocabulary is not the size or the number of words he uses. Rather, the thing that counts, the only thing that counts about one’s vocabulary is the effect his words and phrases have on his own and others’ thinking.

Big thinkers are specialists in creating positive, forward-looking, optimistic pictures in their own minds and in the minds of others. To think big, we must use words and phrases that produce big, positive mental images. Use big, positive, cheerful words and phrases to describe how you feel and to describe other people. Become known as a person who always feels great. It wins friends. Promise victory and watch eyes light up. Promise victory and win support. Build castles, don’t dig graves! Look at things not as they are, but as they can be. Visualization adds value to everything. A big thinker always visualizes what can be done in the future. He isn’t stuck with the present. It’s repeat business that makes the profit.

It isn’t what one has that’s important. Rather, its how much one is planning to get that counts. As you move higher and higher in the world of success, more and more of your job becomes “people development”. What can I do to help them to become more effective? Remember, to bring out the best in a person, you must first visualize his best. The fellow who shrugs off a problem outside his own department with the comment “well, that’s no concern of mine, let them worry with it” hasn’t got the attitude it takes for top leadership. The real test of a speaker is not doing he stand straight or did he make any mistakes in grammar, but rather did the audience get the points he wanted to put across.

Little things, petty thinking, causes arguments. So, to eliminate quarrels, eliminate petty thinking. When you feel like taking negative action, ask yourself, “Is it really important?” Small thinking about unimportant things can hurt you. Think big, and none of these little things can hold you back. In selling, the big objective is winning sales, not arguments. In marriage, the big objective is peace, happiness, tranquility – not winning quarrels or saying, ‘I could have told you so’. Its much better to lose a battle and win the war than to win a battle and lose the war. At least 90 percent quarrels and feuds would never take place of we just faced troublesome situations with ‘Is this really important?’ Don’t fall into the triviality trap but concentrate on important things.

How to Think and Dream Creatively

Creative thinking is not reserved for certain occupations, not is it restricted to superintelligent people. Creative thinking is simply finding new, improved ways to do anything.

  1. Believe it can be done – When you believe, your mind finds ways to do. When you believe something is impossible, your mind goes to work for you to prove why. But when you believe, really believe, something can be done, your mind goes to work for you and helps you find the ways to do it. Belief releases creative powers. Disbelief puts the brakes on.
  2. Your mind will create a way if you let it
  3. Believe it can be done – Think of something special you’ve been wanting to do but felt you couldn’t. Now make a list of reasons why you can do it. There is one best way to sell a product. Find the best way. Then never deviate from it. Traditional thinking freezes your mind, blocks your progress and prevents you from developing creative power.

The successful person doesn’t ask, ” Can I do it better?”. He knows he an. So he phrases the question: “How can I do it better?” The main thing I attribute my success to is my self-styled ‘weekly improvement program.’ It isn’t so much what you know when you start that matters. It’s what you learn and put to use after you open your doors that counts most.’ Top success is reserved for the I-can-do-it-better kind of person. When you ask yourself, “How can I do better?” your creative power is switched on and ways for doing things better suggest themselves.

Each day before you begin work, devote ten minutes to thinking, “How can I do a better job today?” Ask, “What can I do today to encourage my employees?” “What special favor can I do for my customers?” “How can I increase my personal efficiency?” Capacity is a state of mind. How much we can do depends on how much we think we can do. When you really believe you can do more, your mind thinks creatively and shows you the way. In business, in the home, in the community, the success combination is do what you do better ( improve the quality of your output ) and do more of what you do ( increase the quantity of your output ).

Concentrate on “How can I do more?” You want it done, give it to a busy man. All the successful content people I know are busy. Progressive business management constantly asks, ” What can we do to expand output?” The bigger the person, the more apt he is to encourage you to talk; the smaller the person, the more apt he is to preach to you.

Big people monopolize the listening, Small people monopolize the talking.

A leader is a decision making human machine. Ideas of others help to spark your own ideas so your mind is more creative. Successful businesses invest large sums in consumer research. The procedure for developing successful products is to get as much opinion as you can, listen to the people who will buy the product, and then design the product and its promotion to please these people. We learn nothing by telling. But there is no limit to what we can learn by asking and listening.

What-do-you-think-of-this-suggestion approach doesn’t announce a fresh idea as if it were handed down on a golden tablet. Listening is more than just keeping your mouth shut. Listening means letting what’s said penetrate your mind. Concentrate on what other person says. Evaluate it. That’s how you collect mind food. A mind that feeds only on itself soon is undernourished, becoming weak and incapable of creative progressive thought. Stimulation from others is excellent mind food. Mixing regularly with people outside your occupational area stimulates your on-the-job thinking. Ideas require special handling from the time they are born until they’re transformed into practical ways of doing things better. People with fertile creative minds know a good idea may sprout anytime, any place. Cultivate and fertilize your idea.

Resolve to put your ideas in salable form. An idea written or in some sort of picture or diagram form has many times more selling power than the ide presented only in oral form. Believe it can be done. When you believe something can be done, your mind will find creative ways to do it. Believing a solution paves they way to solution. Eliminate “impossible”, “won’t work”, “can’t do”, “no use trying” from your thinking and speaking vocabularies. Don’t let tradition paralyze your mind. Be progressive in everything you do. Do what you do better ( improve the quality of your output) and Do more of what you do ( increase the quantity of your output).

You are what you think you are

Others see in us what we see in ourselves. We receive the kind of treatment we think we deserve. The person who feels he isn’t important, isn’t. To be important, we must think we are important, really think so; then others will think so too. How you think determines how you act. How you act in turn determines: How others react to you.

Your appearance “talks”. Never leave home without feeling certain you look like the kind of person you want to be. “Dress Right. You can’t afford Not To!” Dress right; it always pays. Look important because it helps you to think important. Look sharp because it helps you to think sharp. Your physical exterior affects your mental interior. An executive feels more like an executive when he is dressed like one. Your appearance is the first basis for evaluation other people have. And first impressions last, out of all proportion to the time it takes to form them.

Properly “packaged”, you have a better chance to make the sale – and at a higher price. The better you are packaged, the more public acceptance you will receive. A person’s appearance definitely talks. The well-dressed person’s appearance says positive things. Pay twice as much and buy had as many which applies to hats, suits, shoes, socks, coats – everything you wear. You are what you think you are. If your appearance makes you think you’re inferior, you are inferior. If it makes you think small, you are small. look your best and you will think and act your best.

Job thinking tells a lot about a person and his potential for larger responsibility. There is a close correlation between a person’s job respect and his job performance. Until a person thinks his job is important and thinks positively about it, it can’t be helped. I am important. I do have what it takes. I am a first class performer. My work is important. Think this way, and you’re headed straight to success. The only real basis other people have for judging your abilities is your actions. And your actions are controlled by your thoughts. You are what you think you are.

A person who thinks his job is important receives mental signals on how to do his job better; and a better job means more promotions, more money, more prestige, more happiness. The way we think towards our jobs determines how our subordinates think towards their jobs. Its well to remember that our points of superiority and weakness show up in the behavior of those who report to us, ust as a child reflects the attitudes of his parents.

Think enthusiastically. Think enthusiasm and you’ll be enthusiastic. Our superiors evaluate us by measuring the quality and quantity of output we get from those reporting to us.

Pep talk before making sales calls – “I’m a good car salesman and I’m going to be the best. I sell good cars and I give good deals. The people I’m phoning need those cars and I’m going to sell them“. Before I dial the number, I silently remind myself that I’m a top-notch salesman and I’m going to get results, and I do.

I’m going to give a great talk. I’ve got something those people need to hear and I want to say“. Practice uplifting slef-praise. Don’t practice belittling self-punishment. “Sell-yourself-to-yourself”. The half-alive person needs to be resold on himself. He needs to realize that he’s a first class person.He needs to realize that he’s a first-class person. He needs honest, sincere belief in himself.

Apek Mulay, meet Apek Mulay – an important, a really important person. Apek, you’re a big thinker, so think big. Think big about everything. You’ve got a plenty of ability to do a first-class job, so do a first class job. Apek, you believe in happiness, progress and prosperity. So: talk only happiness, talk only progress and talk only prosperity.  You have lots of drive Apek, lots of drive. So put that drive to work. Nothing can stop you, Apek, nothing. Apek, you’re enthusiastic. Let your enthusiasm show through. You look god Apek and you feel food. Stay that way. Apek Mulay, you were a great fellow yesterday and you’re going to be an even greater fellow today. Now go to it, Apek. Go forward.

Your appearance talks to others. Make certain it says, “Here is a important person: intelligent, prosperous and dependable.” Remind yourself at every opportunity that you’re a first class person.

Manage your environment: Go First Class

The mind is the most delicate, most sensitive instrument in all creation. Mind food is your environment – all countless things that influence your conscious and subconscious thoughts. The kind of mind food we consume determines our habits, attitudes, personality. The mind reflects what its environment feeds it just as surely as the body reflects the food you feed it. Prolonged association with negative people makes us think negatively; close contact with petty individuals develops petty habit in us. On the bright side, championship with people with big ideas raises the level of our thinking; close contact with ambitious people gives us ambition. How you will change depends on your future environment, the mind food you feed yourself.

People who tell you it cannot be done almost always are unsuccessful people, are strictly average or mediocre at best in terms of accomplishment. The opinions of these people can be poison. Go first class when you have questions. What happens on weekends and between 6 pm and 9 am, directly affects a person’ performance from 9 a to 6 pm. Make new friends, join new organizations, enlarge your social orbit. Do select friends who have views different from your own. Responsibility and positions of importance gravitate to the person who is able to see both sides. Guard your psychological environment. Select friends who are interested in positive things, friends who really do want to see you succeed.

There is another type of poison perhaps a little more insidious – thought poison – commonly called “gossip”. Thought poison differs from body poison in two ways. It affects the mind, not the body, and is more subtle. The person being poisoned usually doesn’t know it. Thought poison is subtle, but it accomplishes “big” things. Gossip is a negative conversation about people, and the victim of thought poison begins to think he enjoys it. He seems to get a form of poisoned joy from talking negatively about others, not knowing that to successful people he is becoming increasingly unlikeable and unreliable. In long run, going first class actually costs you less than going second class. It’s better to have a fewer things and have quality than to have many things and have junk.

Make your attitudes your allies

Attitudes are mirrors of the mind. They reflect thinking. Attitudes do more than show through. We read attitudes expressions and voice tones and inflections. When our attitude is right, our abilities reach a maximum of effectiveness and good results inevitably follow. To activate others, you must first activate yourself. To activate others, to get them to be enthusiastic, you must first be enthusiastic yourself. A man who lacks enthusiasm never develops it in another. But a person who is enthusiastic soon has enthusiastic followers. Enthusiasm can make things 1100 percent better. To get enthusiastic, learn more about the thing you are not enthusiastic about. To get enthusiasm about anything – people, places, things – dig into it deeper.

Life up your handshaking. When you shake hands, shake. Make your handclasp say, “I’m glad to know you”. “I am glad to see you again”. A conservative mouse-like handshake is worse than no handshake at all. It makes people think, “This guy is more dead than alive”. Smile with your eyes. When you smile, smile. Show a few teeth. May be your teeth aren’t attractive, but that’s really unimportant. When you make a habit of coloring your words with sincere feelings you’ll notice a great uptake in your ability to hold attention. People go along with the fellow who believes what he says.

Good news does more than get attention; good news pleases people. Good news develops enthusiasm. Good news even promotes good digestion. Make it a habit always to speak favorably about the weather regardless of what the weather actually is. How we feel is, in large part, determined by how we think we feel. Transmit good news to the people – encourage, compliment them at every opportunity. Encourage people and win their support. Pat them on the back for job they are doing. Give them hope. Let them know you believe they can succeed, that you have faith in them. Practice relieving worriers.

Good news gets good results. Broadcast it.It activates you, makes you feel better. It also makes other people feel better too. Each human being wants to feel important. The desire to be important is man’s strongest, most compelling non-biological hunger. Satisfying the craving, the hunger, to be important carries you forward to success. People do more for you when you make them feel important. It pays to make “little” people feel like big people. Make someone feel important and he cares for you. And when he cares for you, he does more for you. It pays to make “big” people feel even bigger. When you help others feel important, you help yourself feel important too. 

People who do not have a deep down feeling of self-importance are slated for mediocrity. You must feel important to succeed. Helping others to feel important rewards you because it makes you feel more important. Try it and see. 

  1. Practice appreciation by letting others know how you depend on them. Practice it with a warm, sincere smile. When they feel necessary, they do increasingly better work. People thrive on compliments and want to be assured that they are doing a good job and that they are important. A person, whether it is garbage collector or company vice president, is important to you. Treating someone second-class never gets you first class results.
  2. If you mispronounce or misspell someone’s name, that person feels that you feel he is unimportant. When talking with people you don’t know well, add the appropriate title -Miss, Mister or Mrs. 
  3. Praise, like money, can be invested to pay dividends. Passing the credit on your team would make them work harder next year. Invest the praise you receive from your superior. Pass praise down to your subordinates.

What’s puzzling about money is the backward approach so many people use in trying to make it. People with money-first attitude forget that money can’t be harvested unless they plant the seeds that grow the money. You don’t get a raise on the promise of better performance. You can harvest money unless you plant the seeds that grow money. And the seed of money is service. Put service first, and money takes care of itself. The salesman who gives full service to an account need harbor no fears he’ll lose the account.

Think Right Toward People

“Likability” factor is given far more weight than technical factor when it comes to respect. If a teacher isn’t likeable, he can’t be expected to get through to his students with maximum effectiveness. And being likeable makes you lighter to lift. Successful people follow a plan for liking people, do you? Remember names, be a comfortable person, Be relaxed and easy going, Guard against impression that you know it all, get “scratchy” elements out of your personality, congratulate upon opportunity, express sympathy in sorrow or disappointment, give spiritual strength to people. 

Friendship can’t be bought. And when we try, we lose in two ways : We waste money and we create contempt. Take the initiative in building friendships – leaders always do. If you follow the rule of letting the other person build the foundation for friendship, you may not have many friends. The most important person present is the one person most active in introducing himself. The reason the fellow is important is that he works at building friendships. When you make a pleasant remark to a stranger, you make him feel one degree better. Most successful people follow through on new friends with a letter or a phone call. Mr. “Average” never takes the initiative in making introductions. He waits for the other person to introduce himself first. 

  1. Recognize the fact that no person is perfect 
  2. Recognize the fact that other fellow has a right to be different
  3. Don’t be a reformer. Most people intensely dislike being told ‘you’re wrong’. Sometimes its better to keep your own opinion to yourself.

You own it, so manage your thought broadcasting station. When your thoughts turn to people, make Channel P your listening habit. If Channel N cuts in, say stop. Then switch channels.  When you are alone, you and only you can decide whether you will listen to Channel P or Channel N. But, when you are talking with someone else, that person has a measure of control over how you think. Thoughts breed like thoughts. There is real danger that if you listen to negative comments about another person, you too will go negative toward that person. These things backfire, boomerang. Prevent others from switching us from Channel P to Channel N. Once you’ve mastered the technique of thinking only good thoughts about people, greater success is guaranteed. 

Most salesmen never search for some reason why they like the prospect. Whenever your attention is focused on the prospect, review the reasons why you like him or her. Build a likeable image of prospect before you say one word to him or her. Because you like them, sooner or later they like you. pretty soon, instead of sitting across the table from him, I’m on the same side with him, and we’re working out his plan together. They trust and believe in your judgement because you are a friend. To overcome rejection from warm market, say softly and with a genuine sincerity, “I’m calling tonight as your friend”. Isn’t that thinking toward people? And isn’t it about the simplest success formula one can put to work? Just treat customers like guests in your home. 

Printing ourselves with negative thoughts for only forty minutes cost us a contract. We would never have lost him had we concentrated on his many fine qualities. And he has them. Most people do. The person who does the most talking and the person who is the most successful are rarely the same person. Conversation generosity wins friends and conversation generosity helps you learn more about people. The average person would rather talk about himself than anything else in this world. When you give him the chance, he likes you for it. Conversation generosity is the easiest, simplest and surest way there is to win a friend. Sales managers, however, are not as impressed by a good talker as they are by a good listener, a fellow who can ask questions and get desired answers. Don’t be a conversation hog, listen, win friends and learn

Thinking right toward people removes frustrations and stress. When you boil it all down, the big cause of stress is negative feelings toward other people. How you think when you lose determines how long it will be until you win. Don’t waste time and energy being discouraged. Don’t berate yourself. Plan to win next time. Don’t blame others when you receive a setback. Remember, how you think when you lose determines how long it will be until you win. 

Get the Action Habit

One success ingredient often missing is the ability to get things done, to get results. An only fair idea acted upon, and developed, is 100 percent better than a terrific idea that dies because  it isn’t followed up. Mr activationist is a doer. He takes action, gets things done, follows through on ideas and plans. Mr. Passivationist is a “don’ter”. He postpones doing things until he has proved he shouldn’t or can’t do them or until it’s too late. To wait for the perfect set of conditions is to wait forever. In every big decision, the mind battles with itself – to act or not to act, to do or not to do. Where there’s a will, there’s always a way. The resolution to take action ignites mind to think of ways to accomplish the goal. It is much easier to take action. 

  1. Expect future obstacles and difficulties.
  2. Meet problems and obstacles as they arise because we can’t buy an insurance policy against all problems. Ideas in themselves are not enough. That idea for getting more business, for simplifying work procedures, is of value only when it is acted upon. A good idea if not acted upon produces terrible psychological pain. But a good idea acted upon brings enormous mental satisfaction. Use action to cure fear and gain confidence. To fight fear, act. To increase fear – wait, put off, postpone. 

Action must precede action. That’s a law of nature. The only way to start is to start. Don’t deliberate. Don’t postpone getting started. Don’t postpone getting started. People who get things done in this world don’t wait for the spirit to move them; they move the spirit. Get the “speak up” habit. Each time you speak up, you strengthen yourself. Come forward with your constructive ideas. Tell yourself, “I’m in condition right now to begin. I can’t gain a thing by putting it off. I’ll use the ‘get ready’ time and energy to get going instead. “

Initiative is a special kind of action. It’s doing something worthwhile without being told to do it. The person with initiative has a standing invitation to join the high income brackets in every business and profession. Two special exercises for developing the initiative habit: 

  1. Be a crusader. When you see something that  you believe ought to be done, pick up the ball and run. While the crusades may start out as one-man crusades, if the idea behind the enterprise is good, soon you’ll have lots of support. People pace confidence in the fellow who acts. They naturally assume he knows what he is doing. 

How to turn defeat into victory

Mr. Success reacted differently when he got knocked down. He bounced up, learned a lesson, forgot the beating, and moved upward.  All it took was a persistent man who never thought he was defeated. If you don’t produce, you don’t get where you want to go. Defeat is only a state of mind, and nothing more. Many people become so accustomed to themselves that they fail to see ways for improvement. Being self-critical is constructive. It helps you to build the personal strength and efficiency needed for success. Blaming others is destructive. You gain absolutely nothing from “proving” that someone else is wrong. Instead of blaming luck, research  those setbacks, if you lose, learn. Persistence in one way is not a guarantee of victory. But persistence blended with experimentation does guarantee success. 

Stay with your goal. Don’t waver an inch from it. But don’t beat your head against a wall. If you aren’t getting results, try a new approach. It’s believing there is a way that is important. Back off and start afresh. 

Use Goals to Help you Grow

A goal is an objective, a purpose. A goal is more than a dream; it’s a dream being acted upon. Without goals individuals just wander through life. Goals are as essential to success as air is to life. The important thing is not where you were or where you are but where you want to get. New plant capacity is built not for today’s needs but rather for needs five to ten years in the future. You must form the image now of the person you want to be ten years from now if you are to become that image. Without goals we cannot grow. Visualize your future in terms of three departments – work, home and social. Demand of yourself clear, precise answers to these questions : What do I want to accomplish with my life? What do I want to be ? and What does it take to satisfy me?

“A man is not doing much until the cause he works for possesses all there is of him”. Desire, when harnessed, is power. Success requires heart-and-soul effort, and you can put your heart and soul only into something you really desire. Five things are used to commit success suicide. Destroy them. 

  1. Self-deprecation
  2. Security-itis
  3. Competition
  4. Parental dictation
  5. Family responsibility

The only way to get full power, to develop full go force, is to develop full go force, is to do what you want to do. The overwhelming majority of really successful people work much longer than forty hours a week. Goals cure boredom, Goals even cur many chronic ailments. When you surrender yourself to your desires, when you let yourself become obsessed with a goal, you receive the physical power, energy and enthusiasm needed to accomplish your goal. The most amazing thing about a deeply entrenched goal is that it keeps you on course to reach your target. With your goal absorbed into your subconscious mind you react the right way automatically. The conscious mind is free for clear, straight thinking. The goal constantly speaks, “I am the image you want to make real. Here is what you must don to make me real.” When we face the day with a plan, we get things done. You will accomplish only what you plan to accomplish.

Every human being must keep an interest in life just to keep living. Use goals to live longer. No medicine in the world – and your physician will bear this out – is as powerful in bringing about long life as is the desire to do something. Progress is made one step at a time. Winning any objective requires a step-by-step method. Those “successful” people who lose fame as fast as they found it simply were phonies who had not built a solid foundation. Building new positive habits and destroying old negative habits is a day-by-day process. The biggest and most rewarding kind of investment is self-investment. Here are two sound self-investments –

1. Invest in education – A diploma or degree may help you get a job, but it will not guarantee your progress on the job. Real education is that which develops and cultivates your mind. Anything that improves thinking ability is education. Education is a real bargain.

2. Invest in idea starters.

Put down on paper what you want to accomplish in your work, your home and your social departments. Set goals and discover the real enjoyment of living. 

How to think like a leader

You are lifted there by those working beside and below you. Achieving high-level success requires the support and the cooperation of others. Gaining this support and cooperation of others requires leadership ability. The four leadership rules or principles are :

  1. Trade minds with the people you want to influence
  2. Think: What is human way to handle this?
  3. Think progress, believe in progress, push for progress
  4. Take time out to confer with yourself and develop your supreme thinking power.

To get others to do what you want them to do, you must see things through their eyes. When you trade minds, the secret of how to influence other people effectively shows up. Trading minds with the audience helps the speaker design a more interesting, harder-hitting talk. Talking minds with employees helps the supervisor provide more effective, better received instructions. By putting myself in the shoes of the overdue customer, so to speak, collections climbed to a record high. What would I think of this if I exchanged places with the other person? Develop your power to trade minds with the people you want to influence. Then take the action that would move you if you were the other person. Let your actions make it clear – “You are a human being. I respect you. I’m here to help you in every way I can”.

Doubly be careful not to hurt feelings and make others feel small or embarrassed. Use four simple steps : First talk to them privately, Second, Praise them for what they are doing well, Third, Point out one thing at the moment that they could do better and help them find the way. Praise them again on good points. Each time you face a difficult matter involving people, ask yourself, ” What is the human way to handle this? ” 

Let your actions show you put people first. Show interest in your subordinates off-the-job accomplishments. Praise your subordinates to your supervisor by putting in plugs for them at every opportunity. Praise your subordinates personally at every opportunity. Praise them for their cooperation. Praise them for every extra effort they put forth. Praise is the greatest single incentive you can give people and it costs you nothing. To develop your progressive outlook: Think improvement and think high standards. Believe in  – and push for  – progress; and you’ll be a leader ! Appeal to your subordinates personal pride and sense of respect. Educational programs should be centered on building character. When you take over the leadership of a group, the persons in that group immediately begin to adjust themselves to the standards you set. The simplest way to get high-level performance is to be sure the master copy is worth duplicating.

The successful person in any field takes time out to confer with himself or herself. Leaders use solitude to put the pieces of a problem together, to work out solutions, to plan, and in one phrase, to do their superthinking. Successful leaders tap their superpower through being alone as decisions and observations made alone in managed solitude have an uncanny way of being 100 percent right ! Undirected thinking is very helpful in doing self-evaluation. It helps you get down to the very basic matters like “How can I do better? What should be my net move?” Use the thinking technique all great leaders use: confer with yourself. THink big enough to be immune to the attacks of petty people. Think big enough to see how good you really are! Think Big enough to see that quarrels, arguments, feuds, and fusses will never help you get where you want to go. Think big enough to see that defeat is a state of mind, nothing more. Think big enough to find the secret to marital joys. Thinking “I can do better” switches your creative power. Think big enough to see that if you put service first, money takes care of itself.

A wise man will be master of his mind,

A fool will be its slave.


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